Brand Sheet

01 Brand Guideline

02 Pivot Logos

03 Deck Template

04 Graphic Element

Most-requested assets

Logo Mark

Main Logo (Symbol + wordmark)

Primary Logo

The Pivot wordmark is in Gosha Sans Medium. Inspired by vintage Eastern European / Russian currents and trends, Gosha Sans is a strong & versatile Sans with great character. Its strong lines and hard corners gives it a lot of personality without compromising legibility at small sizes.

The square graphic with light green moving represent discover the unexpected through the data at scale, We explore to every opptunity, and we identify thoes data as box...

Main Logo Clear Space

Logo Clear Space

Clear space is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear, or negative, space around the logo, the better. At a minimum, there should be clear space equal to the height of the Pivot icon on all four sides of the logo. Using an element from the logo as a unit of measurement ensures enough clear space at any size.

Logo Mark Clear Space

Logo Color Variations

Our logo should not only be legible; it should also make a clear, strong statement when used. If there is not enough contrast between the logo and the background, the presence of the logo is weakened.
The logo may be placed on photographs, textures, and patterns as long as there is enough contrast for the logo to be visible. The main logo should be on gary backgrounds. White logo on darker back ground, and black on lighter backgrounds.

White Logo on Dark Background

Black Logo on White Background

Brand Primary Color Palette

Clear space is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear, or negative, space around the logo, the better. At a minimum, there should be clear space equal to the height of the Pivot icon on all four sides of the logo. Using an element from the logo as a unit of measurement ensures enough clear space at any size.

Light Green

HEX: 5CFF5C
RGB: 92,255,92

Dark Gray

HEX: 353535
RGB: 53,53,53

Light Gray

HEX: F2F2F2
RGB: 242,242,242

White

HEX: FFFFFF
RGB: 255,255,255

Avenir

ABCDEFGHIJKLMNOPQRSTUVWX

abcdefghijklmnopqrstuvwxyz

Brand Typography

Clear space is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear, or negative, space around the logo, the better. At a minimum, there should be clear space equal to the height of the Pivot icon on all four sides of the logo. Using an element from the logo as a unit of measurement ensures enough clear space at any size.