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Covered California Open Enrollment Campaign

Covered California Open Enrollment Campaign

The Goal
Drive site visits and enrollment for Chinese, Korean, Vietnamese in California during the open enrollment period.

The Strategy
Pivot created a targeted prospecting tactics to reach uninsured Asians in California. An Asian site whitelist was leveraged to ensure brand safety and contextually relevance. Pivot team utilized a retargeting layer to re-engage with the site drop-offs and push for enrollment. Additional tracking and optimization was implemented for the click-to-call links on the landing pages to drive actions to drive Asian visitors to call the Asian in-language customer service center.

+26%

Above Benchmark Site Engagement

Result

+7%

Above Benchmark Enrollment Rate

5500+

Click to Calls