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Covered California Open Enrollment Campaign!--(figma)zmlnlwtpd2kcaaaa8r0aalv7+z8jyvvnreqqo6unp+fwithgggmmmj6e8czygoosvkquvziyjzol6h6m5swpqyqnvzjqqqq7bmom13ux3bizaxav8bjgdgvuc40b78huygwyc4mxxpwfpnz4e>!--(figmeta)eyjmawxls2v5ijoidzkzcupqwedhdue0q0dxwml6ufdwrsisinbhc3rlsuqioi0xlcjkyxrhvhlwzsi6innjzw5lin0k(>
Drive site visits and enrollment for Chinese, Korean, Vietnamese in California during the open enrollment period.
Pivot created a targeted prospecting tactics to reach uninsured Asians in California. An Asian site whitelist was leveraged to ensure brand safety and contextually relevance. Pivot team utilized a retargeting layer to re-engage with the site drop-offs and push for enrollment. Additional tracking and optimization was implemented for the click-to-call links on the landing pages to drive actions to drive Asian visitors to call the Asian in-language customer service center.