Covered California Open Enrollment Campaign

The Goal
Drive site visits and enrollment for Chinese, Korean, Vietnamese in California during the open enrollment period.

The Strategy
Pivot created a targeted prospecting tactics to reach uninsured Asians in California. An Asian site whitelist was leveraged to ensure brand safety and contextually relevance. Pivot team utilized a retargeting layer to re-engage with the site drop-offs and push for enrollment. Additional tracking and optimization was implemented for the click-to-call links on the landing pages to drive actions to drive Asian visitors to call the Asian in-language customer service center.

+26%

Above Benchmark Site Engagement

Result

+7%

Above Benchmark Enrollment Rate

5500+

Click to Calls

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