APLA Health’s Virtual

APLA Health’s Virtual


The Goal

Increase awareness and event participation in APLA’s first ever Virtual AIDS Walk.

The Strategy

Curated a comprehensive full-funnel digital marketing strategy through a blend of Programmatic Display, Paid Social, and Paid Search to effectively move new users from first exposure to event registration.  To do this, we leveraged informed interest and affinity signals to prospect for interested users, website and Facebook page retargeting to elicit additional site engagements, and 1st party donor data remarketing to retain past years’ high-value donors.


New Website Visitors


Conversion Rate


Event Donors