APLA Website Improvement

APLA Website Improvement


The Goal

Create a roadmap of changes that APLA health can execute to improve their websites UX & SEO infrastructure

The Strategy

Do a full website audit, both on the technical end as well the UX end. Identify weakness's in technical SEO and make a roadmap that APLA can use to improve them. Improve navigatability of APLA website by create seeing where information overload can be reduce, which has that added benefit of increasing dwell time, which is an important SEO signal


Website Dead Ends Identified


Tagging opportunities Found


Technical Optimizations found