Jojoen Influencer Campaign

Jojoen Influencer Campaign

Influencer Marketing

The Goal

Help Jojoen take a successful first step into the North American Market via a profitable supermarket launch of their product

The Strategy

Collaborating with targeted Micro and Nano influencers to create grassroots hype around the brand. Utilizing social giveaway approach as incentives for people to engage with the campaign, at the same time, boost sales