Vitasoy NA influencer campaign

Vitasoy NA influencer campaign

Influencer Marketing

The Goal

Helping Vitasoy North America with their 1L Barista SoyMates new product campaign in both U.S. and Canada with influencer promotions and in-store sweepstakes.

The Strategy

Collaberating with foodie and lifestyle influencers to create content in which they try limited addition soy boba drinks to encourage foot traffic to the store and the popularity of the soy drinks. The ultimate goal being to encourage Boba Tea shops to purchase Vitasoy's Barista 1L product .