Vitasoy North America

Vitasoy North America (VNA) wanted to expand the market  into 2nd Gen Asian American/Candian Millennials while maintaining its leading position within Asia consumers market in both the United States and Canada.

Pivot developed an evergreen campaign around Facebook and Instagram to craft the brand personality as fun and energetic to appeal to young millennial audience and keep the brand as a top-of-mind. Utilized Paid Social ads leveraging in-market, interest/behavioral targeting aligning with research-backed audience personas  to drive social post engagements, new account followers, and qualified website traffics.Identified market expansion opportunities from data analysis